5 Visual Merchandising Mistakes & How to Avoid Them

A solid product assortment and reasonable pricing will not inevitably translate to success in today's highly competitive market-led industry. Instead, merchants should consider how they might design their stores to boost sales. They can include a task management tool for being proactive and efficient. Unfortunately, many merchants see shop design as a secondary consideration.

This is especially true for merchants who are just starting out in the sector since there are a lot of other things to think about. Retailers must know what they are offering, at what price, to which customers, and where their store will be situated, among other things. With shops balancing so many competing priorities, it's no surprise that design sometimes slips by the wayside. They can implement tools like retail task management software for this!

Anybody who has ever walked inside a retail establishment understands how many items and advertising-related eye candy compete for your attention. When we say visual merchandise, we mean that it is the chance of the store owner to reduce the sensory overload and also attract the shopper to certain products. Visual marketing may be highly creative and enjoyable, but there are numerous visual merchandising blunders that smart businesses should avoid. That is a reason retailers should maintain a visual merchandising audit checklist.

Here are 5 Common Visual Merchandising Mistakes:

1. Only Merchandising the Pricey Items

Of course, you want to highlight your store's top things. People visit a store for different reasons- some to purchase a particular product, some to just browse the store, and others to kill their time. And it is imperative for visual merchandising to cater to all of them!

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Complementary goods at various price points should be grouped together. Displays around entry and departure points should be included. Create appealing point-of-purchase displays near the checkout register and in locations where customers engage with your personnel.

2. Lack of Cleanliness

People engaging with your display are a good sign since they are interested in your merchandise. However, leaving it unkempt after they've done so is not a good thing. Neither is inadequate sanitization: COVID-19 has heightened the requirement to maintain things as germ-free as feasible.
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Tidying up, cleaning, and sanitizing are essential because they increase the likelihood of a sale. Goods that are scattered carelessly will be viewed as of less value than the identical items that are carefully arranged where they belong. That sense of disorder may also scream "don't touch" to individuals who are most concerned about becoming sick.

3. Same Boring Displays

Refresh the displays regularly to make sure the customer always finds something new. Seasonal displays, athletic events, and product sales are apparent connections, but there are many methods to shift items around to capture new attention.

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Make any day of the year a bluebird day if you sell birds, bird goods, or blue stuff. A refresh is also an excellent time to deep clean the objects going off the display and the display itself. Renew your store and efficiency by bringing in the best task management software.

4. Ignoring the Floor Plan

Floor designs are essential for regulating traffic flow through your shop. However, many stores construct their floor plans hastily, resulting in congested or confusing walkways. This might eventually develop to obstructions that impede your customer's progress through the business, causing feelings of claustrophobia or frustration.

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To address this, think about how customers move around your shop. For example, American consumers frequently turn right when entering a store; therefore, when designing your business layout, ensure that there are conveniently accessible and intuitive avenues for visitors to move down. Ensure that these pathways also allow simple access to the checkout counter, exit doors, and the store's perimeter.

5. Missing out on Impulsive Buys

Cross-merchandising is a tried-and-true method of boosting spontaneous purchases — and those impulse purchases may quickly mount up. People are still inclined to pick up and inspect goods but are less likely to sample or try them on. If you want to keep such impulse purchases out of reach but nevertheless appealing, display them safely at key spots and instruct your salespeople on how to share them successfully with clients.

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If the things are wearable, put more mirrors at different angles so people can see how something will appear on them. If the samples are edible, provide them individually wrapped with a lovely tag that reminds visitors of your company.

Conclusion

Creating a store layout and organizing retail displays within it may be a difficult process. Furthermore, achieving a proper visual marketing plan from the start is difficult. To prevent these typical errors, visual merchandisers should be diligent and constantly examine their entire visual merchandising approach. They can incorporate a task management tool into their systems.

Adopt retail task management software solutions from Pazo- the best task management solution! They have advanced integrated task management software for a wide range of businesses and industries like retail operations, hospitals, and shopping malls. The solutions and services offered by Pazo help businesses streamline their work processes and bring soaring profits to their organizations.