As a retailer, having well-arranged store outlets make it easier for both customers and the store teams. Visual merchandising has many levels of displaying and placing the right items at the right place.
Retail store inspection checklist
Use this sample checklist to take your visual merchandising to the next level, without missing out on important steps:
S.no Checklist Check Action
STORE EXTERIOR 1 Is signage clearly visible to passing pedestrians and traffic? Yes / No 2 Are store hours up to date and visible?
Yes / No 3 Do window displays feature the latest campaign?
Yes / No 4 Are the windows in good condition and clean? Yes / No 5 Are the windows well lit with product highlighted after closing hours? Yes / No 6 Is the signage current and in good condition? Yes / No 7 Is the signage/exterior clean? Yes / No 8 Is external building clean and well lit? Yes / No 9 Is the parking clearly marked? Yes / No STORE LAYOUT 1 Is the latest campaign setup near the front of the store? Yes / No 2 Are all aisles clutter-free? Yes / No 3 Does the store layout aid customer traffic flow? Yes / No 4 Is the store well lit? Yes / No 5 Is the lighting positioned for maximum impact? Yes / No 6 Is the product easily accessible? Yes / No 7 Is product signage clearly visible and in good condition? Yes / No 8 Are wall displays effectively utilized? Yes / No 9 Are hotspots used strategically for high-margin impulse SKUs? Yes / No 10 Do staff at the main counter have a good view of the store at all times? Yes / No 11 Is the main counter clutter-free? Yes / No 12 Are potential blind spots identified and managed? Yes / No 13 Are all print collateral readily available for customers to take? Yes / No 14 Are all fixtures and surfaces clean and well maintained? Yes / No 15 Has the layout been updated at least once in the last year? Yes / No SHELVES 1 Are shelves fully stocked and not cluttered? Yes / No 2 Are there any product holes in displays? Yes / No 3 Is the product easily found in the appropriate area? Yes / No 4 Is the product easily found in the appropriate area? Yes / No 5 Were correct planograms used for the location and category? Yes / No 6 Is the number of “facings” appropriate to allow an optimum number of different SKUs? Yes / No 7 Are all products “fronted” correctly? Yes / No 8 Are all products priced correctly? Yes / No 9 Are signage and shelf wobblers used effectively and in good condition? Yes / No 10 Are heavy or bulky items stored on lower shelves for safety? Yes / No 11 Is product restocked completely at regular intervals? Yes / No IN-STORE PROMOTIONS 1 Can displays be understood in 5 seconds or less? Yes / No 2 Is there a clear call to action in the signage? Yes / No 3 Are promotions current and consistent with company directives? Yes / No 4 Are all displays in “like new” condition? Yes / No 5 Are bulk floor displays positioned correctly and safely? Yes / No 6 Are stand-alone displays maintained and re-stocked daily? Yes / No 7 Are the “specials” baskets displaying prices clearly and positioned in hot spot zones? Yes / No STAFF 1 Does the staff look professional and are easily identified? Yes / No 2 Have the staff received adequate product training? Yes / No 3 All staff have good customer service and selling skills? Yes / No 4 All staff know and have been assigned daily housekeeping responsibilities? Yes / No 5 All staff understands the industry and customer needs? Yes / No 6 Does staff demonstrate product knowledge when asked? Yes / No
More ways to improve your visual merchandising standards and boost sales: